| Name of the Event | Department of Commerce National Level Webinar - "New-age Careers in Advertising, Communication, Media and Entertainment: Promises and Realities" on Saturday 18th February, 2021 |
| Organised by | The Department of Commerce of Mahatma Night Degree College of Arts and Commerce, Chembur Mumbai - 71 |
| Objective of the session | To understand new-age careers in advertising, communication, media and entertainment and understand the promises and realities in this industry. To explore career opportunities in this industry |
| Date & Time of Program | Saturday 20th March, 2021 6.00 p.m. to 7.30 p.m. |
| Resource Person | Principal, Dr. Amee Vora Rajasthani Sammelan Education Trust’s Deviprasad Goenka Management College of Media Studies, Malad, Mumbai |
| Audience | Since this was a national level webinar, we had participants from all over India. Students, teachers and people from the industry. Students from Mahatma Education Society's Mahatma Night Degree College of Arts and Commerce F.Y.B.Com, S.Y.B.Com and T.Y.B.Com students. |
| No of Participants | 69 students |
| Event Coordinator | Head, Department of Commerce, Assoc. Prof. Dr. Lata Krishnan |
| No of Beneficiary | 69 participants |
The event began with opening remarks by Assoc. Prof. Dr. Lata Krishnan, Head Department of Commerce Mahatma Night Degree College of Arts and Commerce, Chembur, Mumbai-71. She spoke about the need and importance to understand the new-age careers in advertising, communication, media and entertainment. She explained how B.Com. graduates too could do well in these new-age careers if they understand what it takes to join the industry. She welcomed the speaker Dr. Amee Vora and invited the Principal of MNDC Dr. Eknath Zhrekar to formally address the gathering.
Principal Dr. Eknath Zhrekar warmly welcomed our resource person Dr. Amee Vora, Principal of Rajasthani Sammelan Education Trust’s Deviprasad Goenka Management College of Media Studies, Malad, Mumbai.
He welcomed the participants who had joined us from different colleges and industries across India. He wished the national level webinar all success.
Asst. Prof. Harsh Shukla played the Mumbai University song. All the participants stood up for the University song. Asst. Prof. Harsh Shukla introduced the resource person who was not only an able administrator but a researcher and teacher of advertising, marketing, communication and media. Dr. Amee Vora is a Gujrathi stage actor who is not only popular but also won several prestigious awards.
The webinar started with Dr. Amee Vora explaining the new-age careers in advertising, communication, media and entertainment with the help of a powerpoint presentation. Madam had excellent examples and she explained how the DIGITAL world had transformed how we live and transact in the world today. She explained the OTT Over-the-top, AI Artificial Intelligence, VR Virtual Reality and other emerging technologies that are driving the media world today. She explained that there are a lot of short term courses the students can do after / during their B.Com. / Graduation that will equip them with skills to enter this new-age, technology driven industry. Passion, hard work, dedication and willingness to learn new technology and adapt to change will help one succeed in the new-age careers. Here, sky- is- the limit!
The question answer session was lively and interactive.
The webinar ended with the vote of thanks proposed by Asst. Prof. Dr. Anaya Markandeya. The National Anthem was played and the event ended.